Podcast Guest

Looking for a guest who knows business and knows how to hold a conversation? Ron spent years behind a microphone before he started coaching, and he is happy to talk about growth, profit, and building a company that serves your life.

Why have Ron on your show

  • Broadcast experience. Five years as co-host of the nationally syndicated “JJ & Ron in the Morning,” heard on more than 72 stations.
  • A clear framework. The Pathway to Profit gives your listeners a step-by-step way to find where their business makes and loses money.
  • Practical and prepared. Ron comes with ready-to-use interview questions and a media kit, so your prep is easy.

Topics Ron can talk about

Working titles. Ron is happy to shape a topic around your audience.

  • The Pathway to Profit. Eight places every business makes or loses money, and how to find the gaps.
  • Stop chasing leads. Start converting them. Why most businesses focus on the wrong end of the funnel.
  • Your website is your hardest-working employee. What makes a site sell, and what quietly kills it.
  • Income, independence, impact. Building a business that serves your life, not the other way around.
  • From the studio to the boardroom. What 20-plus years of broadcasting, teaching, and running a business taught Ron about communication and leadership.

Short bio (ready to copy)

Ron Shank is a certified Rapid Results Profit Coach, the author of Rapid Results: The Pathway to Profit, and the owner of Optimus Media, a web design and hosting firm established in 2000, and the former president of Kelley’s Katch Caviar. A former educator, director of broadcasting, and co-host of the nationally syndicated “JJ & Ron in the Morning,” he helps business owners cut through complexity, optimize profits, and scale with clarity.

About the book

Rapid Results is a comprehensive guide for small business owners looking to achieve significant improvements in profitability and business growth. Drawing on Ron Shank’s extensive experience in coaching and business management, the book outlines the Pathway to Profit system—a clear, step-by-step roadmap to increase revenue and profit.

  • People: Strategies for attracting and retaining top talent.
  • Processes: Optimizing business structure and standard operating procedures.
  • Leads: Creating a dominant market position to generate more leads.
  • Conversions: Techniques to optimize conversion rates and close more sales.
  • Retention: Continuous improvement of products and services to retain customers.
  • Sales: Increasing average sale value and frequency of sales.
  • Cost Reduction: Effective methods to reduce both fixed and variable costs.

Rapid Results is available free on this site. Get the book.

Suggested interview questions

Personal Journey

  • What inspired you to become a Rapid Results Coach?
  • Can you share a bit about your background and how it has shaped your approach to coaching?

Broadcasting Experience

  • How did your time at WQTR and AFR influence your career path?
  • What are some memorable moments from your broadcasting career?

Teaching and Awards

  • What was it like teaching broadcasting and audio/video production to high school students?
  • How did it feel to be named the 2019 Educator of the Year?

Business Insights

  • Can you explain the Pathway to Profit system and how it benefits small business owners?
  • What are the common mistakes small business owners make that your book addresses?

Strategies for Success

  • What are some key strategies from your book that any business owner can implement immediately?
  • How do you suggest business owners approach cost reduction without compromising quality?

Balancing Roles

  • How did you balance your roles as a coach, president of Kelley’s Katch Caviar, and owner of Optimus Media?
  • What advice do you have for entrepreneurs juggling multiple businesses?

Future Plans

  • What are your future plans for Ron Shank Coaching and your other businesses?
  • Do you have any upcoming projects or books in the pipeline?

Media kit

The full media kit has Ron’s complete bio, the book overview, interview questions, and contact details in one PDF.

Download the Media Kit (PDF)

Book Ron as a guest

Tell me about your show and your audience, and I will come back with ideas, not a form letter.

Request Ron as a Guest